Welcome to Melbourne Mail Management's
Cross Channel Demosite for the Retail Industry.
We build Cross Channel marketing solutions that enable retailers to better engage their target market so as to drive response and increase sales.
Start
The key benefits our solutions offer
to your organisation are:
- An integrated approach to marketing efforts
- real time tracking and consolidated analytics
- single solution provider
- access to leading technologies
What is cross channel marketing?
The ability to target your customers with highly personalised and relevant messages in an integrated manner across different direct marketing channels.
Benefits to Your Organisation• Highly targeted campaigns
• Improved relevance and better timeliness
• Measurability & Trackability
• Improved ROI
Why use cross channel marketing?
Choose Your Campaign
- Voucher Registration
& Redemption - Sales or Season Promotions & eStore
- Member Signup
- Event Invitation
- Print On Demand
Key Solution Benefits
✔ Voucher Redemption Options
✔ Refer a friend
✔ POS Integration
✔ Triggered Reminders
Introductory Email
Capture your customers' attention with highly personalised emails.
- Create highly personalised and cross browser friendly emails
- Include variable graphics based on customer segments
- Integrate PURLs and direct your customer to their personalised landing page with just one click
Introductory Email
Capture your customers' attention with highly personalised emails.
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Confirm Your details
Capture attention with a relevant & personalised landing page for each customer using PURLs
- Personalise every customer's landing page
- Improve response rates with increased relevance
- “Drive” traffic to a result
- Let your customers cleanse your database for you by allowing them to confirm their details
Confirm Your Details
Capture attention with a relevant & personalised landing page for each customer using PURL's
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Introductory Postcard
Invite your customers with personalised & relevant direct mail.
- Use highly personalised full colour variable print
- Variable graphics based on customer segments
- Integrate Personalised URL's (PURLs)
Introductory Postcard
Invite your customers with personalised & relevant direct mail.
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Reminder Email - Unregistered Contacts
Boost sign up's by sending a friendly reminder to anyone who has not yet registered.
- Use personalised email reminders to direct your customers to their personalised landing page
Reminder Email - Unregistered Contacts
Boost sign up's by sending a friendly reminder to anyone who has not yet registered.
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Reminder SMS - Registered Contacts
Increase response rates by sending a friendly reminder to registered customers.
- Use personalised SMS reminders to direct your customers to their personalised landing page
Reminder SMS
Increase response rates by sending a friendly reminder to registered customers.
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Congratulations
Let your customers choose their preferred voucher format
- Provide your customers the ability to print their voucher then and there
- SMS your customers a link to their eVoucher
- Email your customers a link to their eVoucher
Congratulations
Let your customers choose their preferred voucher format
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QR Code Variable Imagery Personalised Voucher Format
Refer a Friend
Empower your customers to refer your offer to their friends.
- Let your customers send a personalised invitation to their friends inviting to take part in the offer
- Grow your database with referred friends
- Leverage off trusted referrals
Refer a Friend
Empower your customers to refer your offer to their friends.
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Self Registration
Grow your database with anyone who is not yet on it.
- Integrate your campaign with proven channels you already use.
- Promote your campaign using other offline & online channels to generate more leads
Self Registration
Grow your database with anyone who is not yet on it.
- Integrate your campaign with proven channels you already use.
- Promote your campaign using other offline & online channels to generate more leads
Social Media
Let your customers spread the word
- Leverage off your customers' social network
- Drive your customers' friends to your campaign
- Personalise their post with your campaign's details
Introductory SMS
Be mobile & invite your customers with a personalised SMS.
- Take advantage of the immediacy of mobile interaction
- Integrate PURLs and direct your customers to their personalised mobile friendly landing page
Introductory SMS
Be mobile & invite your customers with a personalised SMS.
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eVoucher
Allow your customers to have immediate access to their voucher
- Improve voucher redemption rates
- Integrate with your current POS
- Track voucher redemption in real time
Refer a Friend Email
Let your customers send a personalised invitation to their friends
- Track email opens in real time
- Follow up unregistered ”referrals”
Refer a Friend Email
Let your customers send a personalised invitation to their friends
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Database
Upload or directly
connect to contacts from
your CRM.
- Segment your data according
to marketing needs - Update your CRM contacts in real time
- Cleanse & correct your data
with our pre-built filters
Database
Upload or directly connect to contacts from your CRM.
- Segment your data according to marketing needs
- Update your CRM contacts in real time
- Cleanse & correct your data with our pre-built filters
Aim: To strengthen customer loyalty
Features:
- Multiple highly personalised touchpoints
- Real time trackability & analytics
- Dynamic layouts and artwork based on database
segmentation
- Device and browser friendly
Benefits:
- Provides a method of automated registration
and distribution of personalised vouchers
- Promotes database self cleansing by
providing recipients the ability to confirm
their contact details
- Grows membership database through the
use of social media and 'refer-a-friend'
features.
Key Solution Benefits
✔ Online Payment Gateway
✔ Pick & Pack Capability
✔ Refer a friend
✔ CRM Integration
✔ Triggered Reminders
Aim: To increase sales during promotions
Features:
- Multiple highly personalised touchpoints
- Real time trackability & analytics
- Dynamic layouts and artwork based on database
segmentation
- Device and browser friendly
Benefits:
- Provides a method of automated registration
and distribution of personalised vouchers
- Promotes database self cleansing by
providing recipients the ability to confirm
their contact details
- Grows membership database through the
use of social media and 'refer-a-friend'
features.
Key Solution Benefits
✔ Refer a Friend
✔ Social Media Integration
✔ eMembership Card
✔ Membership Newsletter
Aim: Increase membership database & membership engagement
Features:
- point 1
- point 2
-point 3
Benefits:
- Provides a method of automated registration
and distribution of personalised vouchers
- Promotes database self cleansing by
providing recipients the ability to confirm
their contact details
- Grows membership database through the
use of social media and 'refer-a-friend'
features.
Key Solution Benefits
✔ Ticket Presentation Options
✔ Refer a friend
✔ CRM Integration
✔ Triggered Reminders
Aim: To Increase Event Attendance
Features:
- point 1
- point 2
- point 3
- point 3
Benefits:
-point 1
- point 2
- point 4
Key Solution Benefits
✔ Store Specific Artwork
✔ Fulfilment & Distribution
✔ Inventory Tracking & Reportidng
Aim: To strengthen customer loyalty
Features:
- Multiple highly personalised touchpoints
- Real time trackability & analytics
- Dynamic layouts and artwork based on database
segmentation
- Device and browser friendly
Benefits:
- Provides a method of automated registration
and distribution of personalised vouchers
- Promotes database self cleansing by
providing recipients the ability to confirm
their contact details
- Grows membership database through the
use of social media and 'refer-a-friend'
features.